Mastering Manual Mode: A Digital Photographer's Guide to Total Control
How do photographers save up to 55 minutes of time per customer conversation and automatically convert one-time customers into regular customers?
What you will learn in this case study
How Photographers Use Automation to Get More Clients (Without Appearing Impersonal)
The best-in-class email marketing strategy that saves photographers up to 55 minutes per customer conversation
The simple email campaign that automatically generates more customers for photographers via referrals (can be implemented by anyone today)
“Automation doesn’t work for photographers?”
Corwin von Kuhwede is a gifted photographer who creates wonderful images for his customers. He is the typical creative who loves his job more than anything. He just wanted to take photos instead of having to worry about marketing and other day-to-day business.
He has been pursuing his passion since 2012. Despite his dream job, he noticed that he had less and less time for photography, but instead found himself drowning in more and more administrative tasks.
He constantly had to answer the same questions and had to do more and more manual work - and in the end the interested parties often decided against a photo shoot.
When he toyed with the idea of automating a large part of the administrative activities, he often received pushback from his colleagues in the industry: “What do you want to automate? Taking photos is extremely personal and individual.”
Personal and automated. Are these mutually exclusive? No, Corwin proved otherwise. Today, he saves around 55 minutes of time per interested party through simple automation and significantly more initial discussions result in new orders.
Even better: Automation takes over the time wasters in day-to-day business, so that Corwin has more time for intensive customer support and photography.
- KlickTipp does not provide legal advice in individual cases. Before implementing the campaigns presented here, you should seek your own legal advice.
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